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December 6, 2008

Amazing Online Profits- Convicing People To Buy (Part Five)

Filed under: Offline Issues,Online Issues,Strategies — manuelcrc @ 12:44 pm

I’m keeping this real short because I just have to. This is the fifth installation in the Amazing Online Profits Series. Happy reading!
As you should remember from the last lesson, the overall concept of your website (and any sales messages) is summed up as A-I-D-A.

A – Attention
I – Interest
D – Desire
A – Action

You want to capture your prospect’s attention, build up his interest level to create desire and convince him to take action…now!

The most important part of the page is your headline. The purpose of the headline is to capture the reader’s attention and get him to read the 1st sentence of your sales message. The purpose of the 1st sentence is get him to read the 2nd sentence. And so on.

You need to keep the reader’s interest and bring him down the page until you’ve created enough desire that he will take action and order.

Other important parts of the sales page are:

  • listing the features and benefits
  • building the value of your product or service
  • developing your credibility
  • providing proof that what you say is true
  • crafting a flow that leads to the inescapable conclusion that your visitor must buy immediately

More posts will be written on these in the near future. But of course, you would have to come frequently to check this site as I don’t have a regular posting schedule yet.

I believe in your success,

Emmanuel Olonade



1 Comment »

  1. Today’s post is short and precise! I really love it. I think the real link is really getting your readers to read past the first three lines, ones that is accomplished, the rest is perfect because the reader’s resistance is already broken. Thanks again for this great content. God bless you.

    Comment by Oke Timothy — December 6, 2008 @ 1:33 pm | Reply

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